A-76 Technologies Relaunches as Aidant Brands with Rust Patrol Products

A-76 Technologies, Inc. (Houston, Texas), a multi-purpose, anticorrosion coatings and lubricants provider, has officially changed its name to Aidant Brands. The group also rebranded its A-76 line of preservation coatings under the Rust Patrol line.

The company first launched in 2014 as A-76 Technologies after winning second place at the Rice Business Plan Competition, an annual student startup competition held at Rice University (Houston, Texas). Their eponymous technology was developed by James Tour, a professor at Rice.

Since 2014, the company and its team have received numerous accolades by media organizations evaluating startup companies, including mentions by Bloomberg (New York, New York), Forbes (New York, New York), and the Houston Chronicle (Houston, Texas).

Aidant Brands says the extensive rebranding plan is aimed at allowing it to speak better to its customers, both in the industrial and household space, as well as to plan for future expansion.

Additionally, a new product was launched in the Rust Patrol line. The current line now includes Rust Patrol (formerly A-76 Super), Rust Patrol: No VOCs (formerly A-76 Green), and Rust Patrol: Incorrustible.  Incorrustible is a newly launched variation of Rust Patrol with longer-lasting rust prevention capabilities, including the ability to protect equipment in storage for up to two years.  

“This name change better reflects the current and future direction of the company,” says Lauren Thompson Miller, CEO and co-founder of the company. “We're excited about the Rust Patrol name and being more directly associated with rust prevention.”

“We are also excited about the transition to Aidant Brands,” Miller adds. “Aidant is an old word meaning helpful, and that is our goal. We strive to be a solution provider to our customers.”

As part of Aidant Brands’ efforts to help customers, the company says it is launching a new blog with do-it-yourself (DIY) tips, corrosion prevention information, and corrosion calamities. The blog will be designed to better illustrate the multi-billion-dollar problem of corrosion, according to the group.

Rust Patrol is available through industrial distributors, hardware stores, and online retailers. Visit RustPatrol.com to learn more.