Composite pipeline repair products provider Clock Spring Co., LP (Houston, Texas) recently announced the relaunch of its 25-year-old brand, in hopes of transforming its business with a focus on safety, innovation, and stewardship.
The transformation plan included the introduction of an enhanced executive leadership team to carry out the company’s new vision, as well as a refreshing of its marketing communications strategy.
As part of the leadership changes, Matt Boucher was elected as president and CEO in late January. He was recruited to Clock Spring in 2016, the company explains, due to his background in leading business transformations. Prior to his hire date, Boucher served as senior vice president of operations and transformation at The Brock Group (Houston, Texas), a specialty trade and maintenance services contractor to refining, petrochemical, power, and industrial manufacturers.
In 2017, Boucher’s focus will be to help the Clock Spring team build skills and capabilities while partnering with customers to enhance safety, maintain and protect capital investments, and preserve the environment, according to the company.
Meanwhile, Clock Spring also announced the promotion of Andrew Patrick and the appointments of Buddy Powers, Ivan Zavala, and David Teeter to newly created leadership roles.
Patrick, a 20-year veteran with the company, was promoted to executive vice president of global sales with responsibility for leading customer engagement programs and helping customers enhance value with composite solutions.
Powers, a 15-year company veteran who recently returned after a two-year leadership position with Stress Engineering Services (Houston, Texas), was named vice president of the company’s product management and technical services business. In that role, Powers is responsible for listening to customers, understanding their challenges, and developing sound technical solutions.
Zavala is slated to serve as the company’s senior director of manufacturing and quality, with a focus on lean manufacturing, delivering higher quality products, and enhancing on-time delivery. Finally, Teeter is taking over as manager of the health, safety, and environmental business, where he will lead in the development of jobsite safety policies and procedures—as well as ensuring that the company practices environmental stewardship.
“Andrew, Buddy, Ivan, and David are key leaders in the Clock Spring transformation,” Boucher says. “Their collective expertise in customer service, product development, quality control, safety, and environmental stewardship make them invaluable as we work to focus the business on innovation, stewardship, and growth.”
Concurrently, Clock Spring says it is also transforming its marketing and communication strategies to leverage its brand equity and better represent the company’s recent changes.
The first step in that strategy was the unveiling of a more contemporary, redesigned logo, the company explains. Clock Spring says it also plans to engage customers and distributors through the launch of a new web site and by leveraging its social media channels.
Source: Clock Spring, clockspring.com