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Protective Coatings Company Launches Recycled Paint Initiative

Image courtesy of AkzoNobel.

Global protective paints and coatings manufacturer AkzoNobel (Amsterdam, The Netherlands) has become the first major manufacturer to launch recycled paint as part of a U.K. partnership with resource management company Veolia (Aubervilliers, France).

Developed by the company’s Dulux Trade brand, the Evolve matt emulsion is made from the waste of paint tins in a bid to reduce the amount that goes to landfills.

Once any white paint has been reclaimed, it is sorted, filtered, and refined by Veolia. It is then re-engineered with new paint by AkzoNobel and tested extensively to ensure that every tin meets the requisite standards. The final product contains 35% recycled paint.

“We’re always looking for new ways to drive sustainable innovation, cut down on waste, and create a circular economy for paintwhile offering our customers fresh solutions that don’t compromise on quality,” says Ruud Joosten, chief operating officer. “By introducing Evolve, we will reduce the carbon footprint of our Dulux Trade products, and help our customers reach their own sustainability goals.”

“Sustainability is at the heart of our business,” adds Rinske van Heiningen, director of sustainability. “That’s why we focus on developing products and technologies with the biggest positive impact. We’re also well aware that people expect more than just a product from a brand, so we’re always striving to deliver the most sustainable and meaningful solutions.”

Evolve was created after years of investment and commitment, according to the manufacturer. A particular achievement cited by company officials was reducing the carbon footprint of each liter of Evolve paint produced by more than 10%, as compared with standard vinyl matt.

The product underwent rigorous testing by research and development experts and was blind tested by decorators and painting contractors. A number of small-scale trials were also conducted.

“The launch of this new paint is just the latest step on a journey AkzoNobel is taking towards meeting its sustainability targets and helping to close the loop on paint waste,” Joosten says.

Initially available in white only, Evolve was first launched in late October.

Source: AkzoNobel, www.duluxtrade.co.uk/evolve.