A new wave of water-based paint is being launched by AkzoNobel (Amsterdam, The Netherlands), which the manufacturer says is designed to usher in a new generation of metal protection.
According to the company, Hammerite Ultima is suitable for use on all types of metal and provides a supreme protective barrier. It can also be applied directly onto any metal surface, as well as rust, without the need for a primer.
The key innovation lies in its quick-drying formulation, which was developed as part of AkzoNobel’s Waterway initiative. The multi-year strategic program is designed to lead the decorative paints market towards using more water-based product ranges.
“Reducing the impact our products have on the environment is a fundamental part of our ‘People. Planet. Paint.’ approach to sustainability,” says Rudd Joosten, chief operating officer of AkzoNobel.
Suitable for anything from gates and fences to railings and garden furniture, the new product is now available in Germany, Spain, and France and is scheduled to be introduced into other markets in due course.
Source: AkzoNobel, www.akzonobel.com.