In an emailed press release, Benjamin Moore (Montvale, New Jersey, USA) announced that Blue Nova 825 as its Color of the Year 2024. Benjamin Moore described Blue Nova 825 as “an intriguing blend of blue and violet that sparks adventure, elevates, and expands horizons.” The new hue takes its inspiration from the “brilliance of a new star formed in space [that] beckons us to unknown places in search of new experiences.”
“Blue Nova 825 is an alluring mid-tone that balances depth and intrigue with classic appeal and reassurance,” says Andrea Magno, color marketing and development director at Benjamin Moore. “The Color Trends 2024 palette tells a story of duality — juxtaposing light against dark, warm and cool, showcasing complimentary and contrasting color pairings. These contrasts invite us to break away from the ordinary to explore new places and collect color memories that shape the hues used in our homes.”
Benjamin Moore announced this year’s space-inspired color at Blue Origin’s Orbital Launch Site in Cape Canaveral, Florida, USA. The company partnered with Blue Origin and its nonprofit Club for the Future to mutually inspire and mobilize future generations about STEM education and careers in the space industry. The organizations will reimagine design at local community hospitals, create space-themed experiences at upcoming events, and more.
Benajmin Moore’s latest Color Trends palette for 2024 includes ten hues to help blend traditional and modern design styles:
- Blue Nova 825
- White Dove OC-17
- Pristine OC-75
- Topaz 070
- Teacup Rose 2170-50
- Honeybee CSP-950
- Regent Green 2136-20
- Antique Pewter 1560
- Polar Sky 1674
- Hazy Lilac 2116-40
To learn more about the Benjamin Moore Color of the Year and Color Trends 2024 palette, visit benjaminmoore.com.